After being a fair advocate of Twitter over the last few years, with an over zealous followers drive - I've recently grown bored of the latest social media 'fad', and I wouldn't be surprised if many more followed suit in the next 2-3 years.
It's only come about recently due to my boredom seeing girls crying for attention constantly with their tweets which attracts the attention of brain dead teenage boys and weird old men. It's with the constant equivelant of having the most boring and predictable drinking game "I Have Never" appear on my Timeline basically daily. I think I need to shift my following age up a decade or two.
Anyway, that's not really what this is about, as Twitter still has some perks which means I'll never de-activate or go off it entirely as I still find the varied social commentary from my followers fascinating. There is ALWAYS a split opinion about everything, which is great, specially seeing the actual reasoning for things, some educated well thought out opinions vs the moronic vs the outright bonkers is always something to grab my attention.
The most recent one that half prompted this was last night's Brit Awards 2013. A pretty silly affair but I still watched it out of interest, as I'm a massive fan of music and always will be so I'm not going to become overly opionionated on an awards ceremony, who cares - don't watch it if you're not interested, but it was a pretty alright couple of hours to see what's going on musically - specially when it became increasingly apparent that a certain few of my followers must live their lives ONLY listening to Top 10 chart music or whatever the latest commercial fad is.
Immediately this got me thinking, as once more EVERYTHING has two sides to it, most notably was the category for "British Breakdthrough Act", a fairly strong category of talent with Alt-J, Ben Howard, Jake Bugg, Rita Ora & Jessie Ware - with it hard to pick a winner considering the success of every individual there (I was very late to the Alt-J party, but really like their sound), with Ben Howard being an incredibly worthy winner. Could we be universally happy with this? You'd think - but no - a couple of people (no names, or else there'd be too much pointing and laughing) shocked/outraged/upset/confused that Rita Ora didn't win!
What.
Now if they'd said Jake, or Alt-J I could understand, but seriously Rita Ora? She's a fun music sounding woman, with a fairly promiscuous personal life - I get it, she's a bit 'crazy' but down to earth and makes chart music. But it only takes a quick glance at Wikipedia to see that she only wrote about 2-3 of the tracks on her own album!! Whilst just about everyone else in the category wrote all their own music, course they did, they are artists blowing up on pure talent, whilst she is someone that basically became famous for signing with Hov's Roc Nation, and with a backing from arguably one of the world's biggest artists - it's pretty hard to fail (Though Jay Electronica is trying REALLY hard), specially when her smash ft Tinie Tempah was written by Drake. Couple that with good looks and an easy comparison to worldstar Rihanna and it's never going to fail really is it. But does that make talent? No. It does not, sorry.
I tried to make the point to these people that Rita Ora whilst undoubtedly has been a success this past 12-18 months, she doesn't have half the talent of any of the other artists in the category - so tell me who was more deserving of the award? Equally it was really nice to see that simply being the biggest chart success doesn't guarantee wins at these fairly silly award shows. For once talent won through (I know it has before, I'm being pedantic to make a point) and it was good to see.
There's a couple other awards you could say the same thing about, Frank Ocean winning Best International Male was a great thing, especially if it opens up his music to even more, though I'd be very surprised if many people didn't know who he was by now - but you can bet most don't know he's part of the very weird West Coast OFWGKTA movement (even though he was placed there by the record label/manager, he's not childhood friends or anything like the others, he'll leave soon enough). Or Lana Del Ray winning Best International Female, who is a very worthy winner - whilst someone still exclaimed they had never heard of her so Rihanna should have won.
I'm not saying these people are wrong in their opinion and views, it's just they seem so closed minded - they've been to a Rita Ora concert and she was good, so she must be a worthy winner for everything because they've never heard of Ben Howard. I think the positive from these awards and stuff is that it MIGHT open a few minds which isn't a bad thing at all, please go and listen to a few tracks on Youtub and then judge if they shouldn't have been winning these awards.
So I think these polar oppositve views that will always exist on Twitter will always hold my interest, and whilst I like to try and educate to an extent, or post silly videos, or moan or whatever, there is always an end game - and the day I feel I can't offer anything to anything or take something away from Twitter is the day that I'll do the annoying 'de-activate' but unlike most, I won't be coming back.
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